TONI&GUY TVC

Client: Davenport
Photography: Scott last
Talent: Rachael Finch, Miss Universe Australia,
Sound: TB Audio

Toni&Guy Hairdressers approached us directly to put together their first Australian TV campaign to help strengthen the brand locally. Our idea was for Rachael to arrive at a photo shoot, diary in hand and then see the pages of her diary flip forward revealing a series of events with a corresponding hairstyle for each event. We choose a stop motion technique to show the transformation of one hairstyle to the other and shot it all on green screen to replace the background of each event with an appropriate setting.