‘Tear Ducts’ was our first music video for Laura Imbruglia.
Laura requested that we incorporate her album cover art into our animation so we combined it with a series of hand painted elements that we did in-house.
Laura possesses quite a wicked sense of humour and allowed us to have a lot of fun with this clip……enter the band of crustaceans featuring a crab on drums, a lobster on guitar and hermit crab playing slide plus a stoned clam. And when all that goes down the plug hole along comes an evil monkey dressed as a Grim Reaper about to wreak havoc with a giant needle and thread. Wooaah!

Check out the original illustrations and other little bits and pieces from the making of the clip:

AGAUGEFOR ‘Blackball’ – The making of a music video…

This music video began it’s life as a pencil and piece of paper. All the artwork was completely hand drawn, scanned, tidied up a bit then digitally graded and shaded.
Sometimes we like to weave a bit of a narrative into our music videos and other times we like to keep it more about the imagery. It all depends on the song itself and what the artist might be looking for in a clip as well. This song is all about the balance (or unbalance) of power in society. Our visual interpretation used nature vs machine as a narrative device loosely (but not literally) related to the song lyrics.
Our creative process began exactly as the clip does – on a shot of a tree with roots forming the shape of a heart. Under the gaze of an intelligent machine’s lens the tree loses it’s leaves and dries out, representing the ill effects of the industrial world on the natural environment.
With that initial image we moved forward chronologically shot by shot, hand-drawing, shooting the band and roto-scoping the shot footage as we went.



Agaugefor were a great Sydney based alternative rock band who built up quite a solid following and put out some fantastic releases before calling it a day a few years ago.
This clip was our first ever foray into music videos and is a combination of hand drawn imagery and rotoscoped live footage of the band. We shot all the footage ourselves and the rotoscoping was done completely by hand using the first of many wacom tablets that would grace our desks in the years to come. The story line of the clip was loosely based around the song’s lyrics but intentionally left open to interpretation.
We entered the clip in a lot of competitions and festivals where it was very well received screening alongside videos by the Mess Hall, Eskimo Joe and Thirsty Merc as well as appearing on national TV.

Here’s a link to our blog for more of a look at some of the original illustrations and behind the scenes imagery: